廣州銀行移動聯名信用卡

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針對移動聯名卡年輕一代的消費人群,結合其“積分換流量、手機上網更自由”的功能點,我們找到了與同齡人之間最好的溝通語言——圖像化的信號、數據與波段,像素與符號,以及彈幕與Hashtag。設計的靈感就來源于這些數字時代觸手可及的元素,配合鐳射光線與幻影的酷炫視覺效果,最終呈現出兩款各具風格的卡片。

工藝方面選用了拉絲foil的做法,令卡片在不同光線與角度下折射出豐富、多變的色彩細節效果,充分體現科技感。

在卡板的使用情景展示中,我們特別選用了印有“Now,”字樣的報紙及印刷海報疊底,與兩側的移動設備形成視覺與概念上的雙關碰撞;并以此分享我們對傳統與現代、虛擬與現實的思考,希望能與同樣生長在這個時代、親身經歷傳播革命的80后、90后們產生共鳴。

The co-branded credit cards by Guangzhou Bank and China Mobile are targeting the young generation with its privilege of mobile network. The idea comes from visualized signal, pixels, icons, emoji as well as hashtags, such popular elements of the digital age that are known to be the best languages to communicate with our peers.

In the scenario presentation of the cards, we specially design an overlay composition, putting newspapers and posters which highlight the word “Now” at the bottom. Therefore, a visual and conceptual collision is established against the mobile devices on both side. We want to share our critical thinking about tradition vs modern and on virtuality vs reality, hoping to touch the Post-80s and Post-90s generations as they are born and raised in the new era of communication revolution.

項目團隊 \

視覺設計 ? 陳策御、梁嘉雯

今晚体彩排列3预测号